BJ Stover, REALTOR® · (816) 876-1080 RE/MAX Premier Properties · The Elite Home Group · Office (816) 690-SOLD
BJ STOVER RE/MAX Premier Properties · The Elite Home Group One call. The whole team.

The listing launch plan

How I market your home

Every listing gets a full digital launch. AI, drones, 3D tours, and short-form video, aimed at the buyers searching your neighborhood, backed by 20+ years in digital marketing.

AIDrones3D toursShort-form videoSocial mediaLive data
See what your home’s worth

Four phases, one plan

From the first walkthrough to the closing table, here’s what happens and when.

*Not every tool is used on every listing. I build the right mix for your home and your goals to get you the best result.

  1. 1
    Before we list

    Prepare

    • AI pricing analysisLocal comps and market trends, down to your neighborhood.
    • Pre-listing prepRepairs, paint, and cleaning through my trade network.
    • Staging planPhysical staging or clearly labeled virtual staging.
  2. 2
    Capture day

    Capture

    • Professional photographyBright, magazine-quality interior and exterior shots.
    • Drone aerialsYour home, lot, and neighborhood from above, flown by an FAA-certified pilot.
    • 3D walkthroughBuyers tour every room online before they visit.
    • Video tour and vertical clipsA cinematic tour plus short clips built for phones. See Sell It Stover tours.
  3. 3
    Launch week

    Launch & promote

    • Heartland MLS listingShared out to major home search sites and remax.com.
    • Short-form videoReels, Stories, TikTok, and YouTube Shorts.
    • Targeted social campaignsReaching buyers actively searching your area.
    • AI-powered automationRE/MAX Marketing as a Service keeps email and social campaigns running.
    • Open house and QR yard signTurning drive-by interest into showings.
  4. 4
    Every week

    Measure & adjust

    • Live performance dashboardViews, saves, and showings you can check anytime.
    • Weekly check-inShowing feedback and what the numbers say.
    • Adjust fastFine-tune pricing, content, or targeting based on results.

Where buyers will see your home

One listing, launched everywhere buyers search, scroll, and drive by.*

Heartland MLSEvery local agent and their buyers see it first.
Home search sitesZillow, Realtor.com, Homes.com, and remax.com.
InstagramReels, Stories, and feed posts.
FacebookVideo, community reach, and targeted campaigns.
TikTokShort-form tours built to be shared.
YouTubeFull video tours and Shorts.
EmailBuyer lists, agent networks, and market reports.
Yard sign and open housesQR code links straight to your listing.

Local first

Every campaign starts with your neighborhood’s market, not a generic template.

Tech that runs in the background

AI and automation handle the busywork, so my time goes to you, your showings, and your negotiation.

A team behind the listing

Repairs, paint, cleaning, and staging handled through my trade network before your home hits the market.

Ready to see the plan for your home?

I’ll walk through your property and build a launch plan around it.

Call BJ: (816) 876-1080 What’s my home worth?
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